Building on our success with cumin farmers in Rajasthan, where Krishify established trust and achieved substantial outcomes through comprehensive advisories and digital community initiatives from sowing to harvesting, we have extended our commitment to empower farmers in Uttar Pradesh’s sugarcane belt.
This case study highlights our proactive efforts to address the critical challenges faced by sugarcane growers, focusing on pest management, optimised agricultural inputs, and improved irrigation practices.
Challenges Identified:
- Pest and Disease Management: Sugarcane cultivation in the U.P. is marred by pests like crop borers and diseases such as Red Rot and Black Smut, causing annual yield losses ranging from 10% to 20%. Effective pest management strategies are crucial to mitigate these threats.
- Access to Agricultural Inputs: Inconsistent access to essential inputs and inefficiencies in their utilisation pose operational hurdles. Krishify’s agronomists advised farmers on the precise usage of recommended partner brands’ products, enhancing crop effectiveness while minimising costs.
- Water and Irrigation: Adequate water supply throughout the sugarcane growth cycle is critical. While traditional methods like canal irrigation and tube wells are predominant, the adoption of drip irrigation is gaining traction, particularly in regions like Meerut, Muzaffarnagar, and Bulandshahr.
Krishify’s Integrated Approach with Input Partner Brands (Digital and On-Ground Strategies):
Farm Meetings: Bridging Knowledge Gaps
Krishify organised over 30+ farm meetings across diverse villages, delivering tailored crop advisories and introducing solutions from our partner brands’ portfolios. Distributing informative pamphlets including product prescriptions with suggested dosage, these sessions aimed to ignite demand for Partner Brand products among retailers and distributors.
Farm meetings were then followed by individual farmer meetings to engage potential and progressive farmers, reinforcing the advisories and partner brand’s sugarcane product portfolio. We reached over 1100 farmers through these one-on-one field interactions.
Engaging Farmers Across Channels: Continuous Support
Post-meetings, Krishify kept engaging with farmers by providing advisories through agronomists via telecalling and WhatsApp. This ongoing support ensured effective implementation of recommended practices.
Demos and Field Days: Demonstrating Product Effectiveness
Krishify conducted an average of 15-16 demos, documenting progress through a real-time video series to showcase the impact of our partner brand’s products. Field demos further amplified these results, gathering crucial feedback to refine strategies and expand market presence.
App Engagement: Digitising Agricultural Solutions
Krishify revolutionised engagement by dedicating the brand page on the app, featuring a comprehensive product catalogue. The brand’s products were actively promoted through video and banner advertisements on the Krishify app. Testimonial videos were shot to effectively showcase the benefits and advantages of the products.
Impact and Results:
- Enhanced Yield and Cost Efficiency: By implementing Krishify’s recommended practices, farmers mitigated pest-related losses and optimised input costs. Strategic use of partner brand input products enhanced crop health and productivity, leading to improved yield outcomes.
- Market Expansion and Brand Visibility: Krishify’s digital initiatives and on-ground advisories significantly boosted partner brand visibility and credibility among farmers. Dedicated brand pages, targeted promotional campaigns, testimonial videos, and success stories enhanced brand awareness and facilitated market expansion.
Conclusion:
Krishify’s Integrated Advisory Programme stands as a testament to our commitment to revolutionising farming practices through innovation and collaboration. By bridging the gap between farmers and essential agricultural inputs, we empower sugarcane growers with the knowledge and tools needed for sustainable agricultural success. This case study exemplifies our dedication to driving positive change and fostering resilience in India’s agricultural sector.