Home Blogs Digital Harvest: JK Seeds Kharif Campaigns with Krishify

Digital Harvest: JK Seeds Kharif Campaigns with Krishify

Rohit rautela
September 19, 2024

  1. Hyper-Targeted Awareness: Utilised Krishify’s user data to deliver highly focused product awareness campaigns, ensuring the right message reaches the right audience, such as paddy farmers in Aligarh learning about JK’s high-yielding paddy seeds.
  2. Capture High-Intent Leads: Going beyond basic awareness by capturing valuable data from interested farmers, allowing for efficient follow-up and conversion by the JK Seeds sales team.
  1. Reaching 1 million farmers across 5 different states in just 2 months.
  2. Competing in a highly competitive market with multiple brands targeting the same audience.
  3. Effectively communicating the USPs of each seed to the target farmer audience.
  1. Enhanced Farmer Testimonial Videos: We collected around 10-15 farmer testimonial videos for each of the JK Seeds products. The best parts were selected and stitched together to create 2-3 compelling testimonial videos for each product, which were then promoted to the target audience.
  2. Product Recall Templates in Videos: Each video featured a template highlighting the seed packet throughout the entire video, increasing the likelihood of farmers remembering the product when they saw it at retail points.
  1. Hyper-Targeted Video Delivery: Leveraging Krishify’s data, we delivered these compelling videos directly to the right audience. Paddy farmers in Aligarh saw testimonials for JK paddy seeds, and millet farmers in Jaipur saw millet-specific videos, ensuring maximum relevance and engagement.
  2. Data-Driven Optimization: We prioritized videos with the highest completion rates for each product, maximizing the campaign’s watch time and brand awareness.
  3. Frictionless Lead Capture: We integrated a Krishify in-house form with the videos, using pre-verified user data for effortless lead generation. Farmers could express interest with a single click, avoiding cumbersome forms found on other platforms.
  4. Multi-Channel Retargeting: During peak season, we reactivated interest through verified Krishify WhatsApp messages, capturing additional leads through a reply button CTA.
  5. Real-Time Lead Sharing: All leads generated from the app and WhatsApp were shared in real-time with the JK Seeds team, ensuring swift sales follow-up.
  1. Enhanced Brand Awareness: Leveraging Krishify’s rich database, we exposed1 million farmers to JK Seeds’ high-quality millet, paddy, and vegetable seeds, significantly increasing brand awareness within our target audience.
  2. Lead Generation: We generated 30,000 leads, collecting in-depth data points that would be difficult to obtain via traditional channels. This data will enable JK Seeds to re-target these farmers in upcoming seasons.
  3. Business Demand: The total potential demand generation in terms of business exceeded INR 5 Cr.
  4. Increased Product Awareness and Trust: Combining the best parts of all testimonial videos into a single video led to increased product awareness and brand trust among the target audience.
  1. Campaign Impact Measurement: A post-campaign survey revealed a direct correlation between video watch time and positive brand perception among Krishify farmers. Watch time optimization led to improved purchase metrics, with 30% of video-engaged farmers confirming purchasing JK seeds, solidifying the campaign’s success.
  2. Competitive Intelligence: The survey also captured data on competing seed brands purchased by viewers of JK Seeds videos, providing valuable insights to inform JK Seeds’ future targeting and marketing strategies.

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